Wednesday, August 22, 2012

Why the sales process Is like the Engine High Performance (and Gears are gone is not recommended)

We may take for granted the rapid technological advances that have occurred over the last few hundred years growing what we love to take for granted in daily transport. The engine that powers our cars, trains, planes and commanding structure complex bike that all but a few of us really understand, but what is implied in our faith in our machines is that they will be reliable and consistent work. Deep down main principles in each type of machine is that all the parts work with each other in a way that is methodical and precise. Think how confusing it would be if when driving your teeth involved acting radically different from what is expected by ignoring other machine parts. The result is a machine damage and unpleasant consequences.


In the same way it can be said that the sales process is a complex machine that involves many of the same metaphor. If the sales process the engine there will be three basic engine parts, the first being the cogwheel branch called ' sales cycle '. Locked into a large gear will be a smaller differential called ' buying cycle ' represents the decision of cognitive decision customers through all the different stages of the purchase process of ' awareness ' through ' beliefs and ' commitment ' and attached to it will be a ' sell ' cycle is known as the smallest, where sales people work through all stages lead through to prospective customers and then to customers. This is the smallest of the wheel is the source of the power of the engine and represents all influence on the buying cycle customers ranging from television advertising, sales seminars, internet information to sales teams on its own. As a source of engine performance engine smoothness require sales cycle to influence customer buying cycle of feedback which in turn affects the sales cycle is changed from the starting point all the way to close the deal. The size of the wheels, because the smaller teeth must move faster to accommodate larger.


In an ideal world, i.e. how machine sales cycle should be run, but the problem is, that this machine instead of a real object and cannot be easily understood. Many businesses have no idea of how they operated the sales cycle or relationship that is involved in a different part of the process. Worse yet, some parts of which we have mentioned operate independently of one another in the hope of arriving at the same conclusion. A salesperson might have satisfied every process required in obtaining the order, with discussions with decision makers, meeting, and then send an offer but it still surprised in failed in completing the deal. This may be purely to the failure to understand at what stage of the customer buying cycle is on. Send a quote only when customers realized the products you rarely will generate success despite a sales person has complied with every stage of the process itself, but as a process that is not in relation to all other processes that are doomed to failure.


A sales process is fully function requires a full understanding on each tooth of the machine by all parties, including customers. Companies need to understand your sales cycle and how it relates to customers so as to improve and reduce the time required for changing the cycle from beginning to end. This also applies to sales people who need to know at what point in the buying cycle customers around so they can apply the right gear and the right speed in facilitating the movement of customers. They also need to know how and why they apply their own sales cycle so as to achieve this goal.